In this episode, I’m talking to Diana Joseph, former Director, Innovation Enablement at Citrix (San Francisco, USA). At Citrix Diana and her team developed an intense, hands-on curriculum that focuses on desirability, viability and feasibility. To make that happen, they brought together DT, lean startup, customer discovery, value exchange, agile and other toolkits. The framework allowed them to grow culture, mentor teams and run innovation classes, bootcamps, and incubators across the organisation.
Welcome to episode two of season one where we focus on how to bring design and innovation to large organizations. In this episode I’ve talked to Tobias Haug. Tobias is a Head of Design & Co-Innovation Center, EMEA at SAP.
As we all know, it is challenging to engage individuals, teams, and organizations in design thinking. While, there is no “one size fits all solution”, Tobias shares some insightful experiences and stories on this very topic. From my point of view, this interview highlights the importance of being employee and colleague centric when trying to educate others in working with customers and users.
The first season of Innovate by Design is exploring how design and innovation can be fostered inside large organizations. My first guest this season and on the show is Ben Grossman-Kahn, who is the former director of Nordstrom’s People Innovation Lab and recent founder of catalyz.io. Ben has background in education and was a coach at the d.school at Stanford University before joining Nordstrom in 2011 to bring design thinking to the company. At Nordstrom he became part of the Innovation Lab Team before starting the Technology People Lab.